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Category: Blog

What Digital Marketing for Blog?

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Are blogs really an effective marketing tool? It is if you have a Digital Marketing strategy to help it grow! Here are some of our tips

On the professional side, a blog for marketing can give your company an identity and a “voice,” gaining visibility on the web. It lets others to get involved with your work by leaving comments. You can educate clients without being too strict.  Also, a blog works very well for creative professionals because you can add content to a site very easy and fast.

In fact blogging has become a fast an extremely important strategy for any online marketer. An effective blog can drive traffic to your main website, can generate more leads and potentially create more income streams product sales, create an additional stream of advertising income, and it can also be a great customer service tool.

The first advice we can give you in order to make your blog the center of a strong content marketing plan, you’ll need to make sure you build your blog on a strong foundation. One of your first decisions is how to set up your blog. Make sure you use your own URL. The best option is to use a self-hosted WordPress blog. Even better, join your blog into your overall business website.

The second advice is know your audience. Before you begin blogging, you’ll need to know who you’re writing for and what they are interested in reading. Create a set of marketing personas to clarify and give a personality to the people you’re trying to found. It’s easier to write for someone you know than a faceless mass.

What a Digital Marketing Strategy for Dummies?

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digital marketing strategy is essential to getting ahead of the competition. From social networks to smartphones to tablets, the digital tools available today make it possible for consumers to interact with you on a global scale. It’s vital to learn how your customers interact and what they engage with online…regardless of business size.

Companies without a digital strategy don’t have clear goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And, if you don’t have goals, you likely don’t put the right resources int he right places to generate business opportunities for you.  So the first step is to have clear goals.

You are wasting your resources without the right strategy The key is to begin by developing an understanding of your customers, identifying the goals you want to achieve and then partnering with the right in-house people or marketing agency resources to set that strategy in motion.  Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. For this process you need to choose your platform, and you have many choices.  Get started on Instagram, Facebook, do email marketing or twitter outreach! You don’t have to be active on all of them! Just the ones where most of your customers hang out.

What The Startup Marketing Plan – Content Creation?

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In the continuous search for fast ROI in startups, we can find dozens of digital plans that haven’t worked and that people have thrown in the garbage. Letting go of what doesn’t work shows intelligence, and this is something every startup should have! Let’s check out what’s needed to create a good startup marketing plan.

Startups aren’t that much different from regular businesses.  Their marketing plans need to address content plans, social media plans, and blogs. Startups miss the marketing boat for the following reasons:

  1. Teams are half-assing the execution (they are using their shoulder time on the marketing)
  2. They’re being executed with the wrong purpose or no purpose!
  3. They’re looking for short-term ROI and not seeing the big picture.

For example, although slower, content marketing produces the greatest return on investment. There is a huge correlation between the number of online leads a startup gets and how much it blogs.  Yet, startups rarely blog because they choose not to make time for it.

So, how do we make content that works?

The key point of this is to understand the needs of your audience. Once you know their needs, you need to make strong content for each one of the shopping cycle stages.

  1. Knowledge 

The best type of content for this stage is visual/informative. 100% educative content, informative, and very visual. We need to catch the audience’s attention and try to engage them.

  1. Consideration

The best type of content for this stage is vital data. We’ve already got the audience engaged.  Let’s tell them why we’re experts in the field and trusted points of reference.  Webinars, guides, and tutorials are great ways to connect with members of the consideration stage.

  1. Decision

Now, we need to offer solutions! We’re all in on trying to get this audience to use our product. What could be better in a startup than a new user? Some great examples of content here include case studies, testimonials, pricing comparisons, etc.

How to guarantee a good Marketing Technology Integration

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Marketing Technology is important and riding the martech wave can provide great results to business that can invest in the right software and implement them properly.  There are 4 general traits of the best technology that makes it easy to be successful.
In this article, we’re going to explore which are those indicators that need to be applied to guarantee success!

  1. Acceptance – Technology has to be accepted by senior management, and the entire company has to have a clear commitment to using it.
  2. On boarding – Pick technologies that have great on boarding programs.  These on boarding programs will be used to help you get the most out of the products you choose to use.  Sometimes the on boarding process helps a lot more than the actual product does!
  3. Customization – It’s important to pick technology that works around you…not you working around the technology.  Customize technology to the objectives and characteristics of the organization.
  4. Extension – Technology has to ride the same wave as marketing.  Those are key in any mar tech investment.  One doesn’t substitute the other!

In the end, it all comes down to you making sure your company and staff understand how, and why they should use these new technologies and how important they are for the development and implementation of the overall marketing strategy.

What Marketing Technology – The Next Big Thing

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Organization, information and the ability to turn all of that into knowledge is the most important part of marketing analytics.  Converting big data into meaningful information and leveraging current technologies are the main reasons why the marketing technology field has exploded.

Companies invest heavily in technology to make their marketing leaner and meaner.   Resources such as CRMs, marketing automation software, mobile applications, social media management dashboards and a whole suite of Software-as-a-service (SaaS) products help marketing departments a ton.

However, the inclusion of technology and developing these tech-savvy marketing departments isn’t easy. In many cases you’re trying to make creative people more analytical and vice versa.  It’s not easy, but the best marketing departments marry techies with creative types so that content converts.  This is why several companies are outsourcing some of the marketing technology management to specialized agencies and companies that guarantee activity and implementation of strategies.  While in-house resources evaluate and modify the tactics as results come in.

Technology is now a clear differentiating value to business results, and many organizations are seeking a competitive advantage by investing in marketing technology. As those investments pay off the innovation in their marketing will also improve.

What 8 Reasons Why Digital Marketing Is Important To Your Business?

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If you have a small, medium or large company that isn’t represented well on Google you are leaving money on the table.   Why?

1. Digital marketing allows small businesses to compete with big ones – In the digital world, everyone has the same tools available.  You can get the same impact and visibility as larger brands do.  The playing field is level.

2. Digital is more profitable than “traditional” – It’s possible to obtain better results with less investment. 40% of companies recognize the savings obtained by using digital marketing techniques to promote their products and services. 30% says they intend to allocate part of their budget from traditional to digital marketing strategies.

3. ROI measurement – digital marketing platforms offer very comprehensive statistics on the number of clicks and results, analytical allows us to track the campaign and, the customer. Measuring the ROI of a traditional marketing strategy is almost impossible, however digital media provide data and statistics that show the development of the strategy and allow you to manage the results in real time.

4. Investment translated into conversions – These can be on leads, subscriptions or sales.  The marketing objective is to optimize these conversions to focus on improving search engine rankings, develop a social media strategy and design activities for e-mail marketing, among others. An effective strategy increases the profits of the company.

5. Interaction with brand fans.  The digital world enables direct and effective peer-to-peer personal digital experiences that translate into greater engagement and, therefore, higher customer satisfaction.

What is a chief marketing technologist?

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70% of jobs related to the new economy have to do with marketing, technology and data.  The Chief Marketing Technologist (CMT) is one of those jobs on the rise and is already in 81% of large companies.  But do you know what they do and why there is so much demand? 

What Automotive Digital Marketing is more important that you think?

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Automotive digital marketing is key to all of these steps. Potential buyers obviously search for prices, reviews, opinions and more before buying.  They’ll also turn to social media when they have issues with the model or to find out what current owners have to say.  They’ll also go online to review things like maintenance costs, potential replacements for parts and servicing rates when factoring in their car purchase and service.

Many manufacturers have already realized this opportunity and are educating their teams to monitor and pay attention to digital channels.

Things to do Before Starting to Create Your Digital Marketing?

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Once businesses decide they want to get in the digital world, their main focus is on creating content and reaching more and more people! And that’s a good thing! But there are some steps you need to take before starting to ensure you’re digital marketing strategy is a true success.

The first thing is the audience. They’re the kings and queens of this! And you need to make sure you understand who they are, what they like and where they go online. You don’t want to be distributing content that no one sees right? So make sure you know where, when and what to post.  Always be thinking about your audience.

The second step is content. Yes, you’ve heard it a thousand times, and it’s still the truth: content IS king! So before going in to your brand new fan pages and start posting, you need to develop a good content strategy. What’s your objective? Brand awareness? Sales? Whatever it is, you need to make sure your content aligns to that strategy.  Content marketing is like a party…. no one likes someone that talks about themselves all the time!  So share content other than your own and give your audience really good information!

The final step is your current marketing strategy. You probably already have some marketing and advertising efforts, and it’s important you align this new marketing effort with the previous one. Do you have a great slogan? Then that’s your principal hashtag! Remember: All communication should be integrated in order to achieve success in marketing, and digital marketing should not to be left out!

Why Digital Marketing Needs Your Marketing Department?

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We all agree, Digital Marketing is an important part of every-single business nowadays. But why? This post explains why your digital marketing efforts are not only important…but also mandatory for business success!

1. Companies that don’t have a digital marketing strategy are totally left out. If you think this whole Internet thing is a fad that will blow over then you’ll start to see business detonator (if it hasn’t already). Whether you like it or not customers do look for your offering online.  Having a digital marketing strategy is vital.

2. Customers grab tidbits about you, your business and products through social media and web-based review sites.  social technology applied from world famous websites like Twitter and Facebook, among others, give huge insights into the products you sell or the services you provide.  Even if you aren’t active on social media.  Your digital marketing strategy needs to address social media and what type of persona you want to maintain.

3. Marketing departments can use their digital marketing to stretch the value of their budgets.  Their investments are on story-telling and publication.  A great marketing department pushes out ideas and content that it’s target market wants to hear about!  They sell around their product.  If your a car dealership selling Lexus’ vehicles it makes sense to create content that Lexus drivers, or potential Lexus drivers, would like to read.  As opposed to just throwing special offers at them every 2 minutes on Twitter.

4. Talent wins and competition has never been stiffer.  You’re going to need the best people you can get your hands on in order to win marketing battles over time.  Screening and attracting talent is hard because everyone claims to be an expert on their resume.  However, with transparency being at an all-time high you can use social media, web-based background checks and LinkedIn to get the real story.  The web’s repository of information and content (good and bad) exponentially increases each day.  Chances are information on people you are recruiting will pop up.