What Automotive Digital Marketing is more important that you think?

Automotive digital marketing is key to all of these steps. Potential buyers obviously search for prices, reviews, opinions and more before buying.  They’ll also turn to social media when they have issues with the model or to find out what current owners have to say.  They’ll also go online to review things like maintenance costs, potential replacements for parts and servicing rates when factoring in their car purchase and service.

Many manufacturers have already realized this opportunity and are educating their teams to monitor and pay attention to digital channels.