Why You Should Hire The Right Digital Marketing Person?

A good business owner/VP of marketing like yourself knows business opportunities exist online. Naturally, you post an opening to hire someone that can get more leads and:

• Maintain website(s)
• Assist with content marketing and SEO
• Run paid search campaigns
• Manage social media accounts and email marketing
• Design creative pieces, infographics, and videos. Content is king. Remember?

The resumes come rolling in, and you hire the James Bond of digital marketing. You’re excited! Now you have a guru on your team that can take you to that elusive ‘next level’ and has your interests at heart—no more extra charges for extra hours or dealing with expensive marketing agencies and contractors.

What You Should Have Done

Why do you need a technical digital person? The answer to that question from our customers is very strategic (“We need someone in the marketing department focused on growing our business using online activities“) and not technical (“We need full-time help on Tweeting and YouTube video development“).

Hire a marketer that has grown businesses like yours using online tactics. They’ll develop a digital marketing strategy for you to win more business. Make them accountable for the online portion of the business. There are many metrics to evaluate them on (Internet leads, sign-ups, etc). You need an architect in-house, but not builders. Offer monthly income to an agency for ongoing support and a wide-reaching service level agreement (SLA). Agency organizations are wired to create videos, write copy, build apps, and design websites. They have the manpower and are up-to-date with current trends. They’ll be your builders. Since they have the people in-house and benefit from economies of scale, you should be able to acquire their services for a year at around the cost of a junior employee or less. Keep looking until you find the right partner that takes your offer.

You need a marketing person who understands digital and how your business can benefit. Instead, 6 months ago you hired a techie and trapped them in a marketer’s body.